Looking Friday
THE REJECTION OF THE TEMPORARY
True style is not consumed. It is curated.
Looking Friday is a deliberate rejection of the inventory model. We do not chase seasons. We do not mass-produce. We do not force unique individuals into standardized boxes.
​
Instead, we operate as a modern atelier. Every garment is a private commission, sculpted by hand and defined by the wearer.
​
By stripping away the excess of the traditional retail model, we focus on the only thing that matters: The relationship between the garment and you. This is not fast fashion. It is intentional design.
THE FOUNDATION
My background is in the technical heart of the industry. Coming from Elite Knitting, I spent years executing visions for a spectrum of designers and brands. I learned the rules of production, the science of fit, and the mechanics of knitwear.
​
But I also saw the limitations. The traditional model is built for the "average" body, but the average body does not exist.
​
I founded Looking Friday to break that cycle. I wanted to apply the technical precision of high-level manufacturing to a personal, bespoke experience.
​
This mastery allows me to move fluently between worlds. I am just as at home refining a subtle essential as I am realizing a high-concept commission. Whether for the quiet of a private life or the demands of a stage, I engineer the garment to serve the vision.
​
- Libby Love Tolm